Virginia

Lou Bordeaux of Sandston, Virginia owned a large automobile and door louver manufacturing facility. Lou's Louvers employed several thousand workers. These workers contributed a sizable amount of money to the state's tax coffers. According to state records, when Bordeaux suggested that he was looking to move his plant to another state, the governor panicked and told the legislature create a campaign to keep the plant and jobs in Virginia. In an historic error, the printing company charged with creating the slogan misspelled louvers and created a marketing sensation. Thus, the very successful "Virginia is for Lovers" campaign was created.